Coverage gaps: Ixelles, Saint-Gilles and Etterbeek are the most under-served high-density communes — no operator within 1.5km of their core.
Competitor clusters: Forest/Anderlecht corridor already has Safestore + Shurgard West. Molenbeek-Laeken axis shows one Shurgard but room for micro-format.
Demographic sweet spot: Ixelles leads on all 4 indicators (density, expats, mobility, income). Saint-Gilles is #2 with highest rental turnover in the Region.
Market signal: Shurgard's 11 Brussels locations average ~4,600m² — all large-format. No micro-storage (<1,000m²) player exists in the RBC.
Recommendation: Focus prospecting on Ixelles, Saint-Gilles, Etterbeek first. Molenbeek as second wave given lower rents and high mobility.